Merkevarelojalitet – hvordan skapes det? Historien om merkevaren Kaptein Sabeltann sin eventyrlige suksess

Authors

  • Ingunn Hagen Norwegian University of Science and Technology (NTNU), Norway
  • Øivind Nakken
DOI: https://doi.org/10.5324/barn.v29i1.4179
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Published

2011-01-01

How to Cite

Hagen, I., & Nakken, Øivind. (2011). Merkevarelojalitet – hvordan skapes det? Historien om merkevaren Kaptein Sabeltann sin eventyrlige suksess. Barn – forskning om barn og barndom i Norden, 29(1). https://doi.org/10.5324/barn.v29i1.4179

Issue

Vol. 29 No. 1 (2011)

Section

Articles

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Copyright (c) 2021 Ingunn Hagen, Øivind Nakken

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.